E-cigarette statistics Switzerland | Vape Survey 2024
E-cigarettes, also known as vapes, are becoming increasingly popular in Switzerland. Nevertheless, there are few facts and figures on the subject. For this reason, we conducted a survey of adult e-cigarette consumers at the beginning of 2024 and are publishing the results and statistics here.
Short Facts:
🔞 37.3% would switch to another provider because of age checks
🚬 59.2% have switched from tobacco cigarettes
💪 70.6% of ex-smokers feel fitter or can breathe better
💧 63.8% of respondents consume 1 to 2 ml of e-liquid per day
🍃 51.7% of respondents prefer prefilled pod systems (reusable)
Table of contents
1. would you welcome an age check in online stores?
2. how did you get into e-cigarettes?
3. which types of e-cigarettes do you prefer?
4. which nicotine content do you prefer?
5. how often do you use e-cigarettes?
6. how much e-liquid do you consume per day?
7. has your well-being improved thanks to the e-cigarette?
8. what are the advantages of e-cigarettes for you?
9. what are the disadvantages of e-cigarettes for you?
10. would you like to stop vaping?
1. would you welcome an age check in our online store?
Number of participants: 322 | Period: March 2-10, 2024 | Source: Shisha-Heaven customer survey via newsletter
Comment
Age checks when purchasing e-cigarettes are not currently prescribed by the federal government at national level, as the products are still subject to the Foodstuffs Act. A full 37.2% state that they would switch to another provider if we were to introduce age checks with ID or face scanning in our online store. This survey result explains why none of the leading online stores in Switzerland have currently introduced age checks with ID cards. The risk of stores losing regular adult customers on a large scale is very high. There is therefore an urgent need for cross-industry regulations from the federal government so that individual stores that introduce age checks are not placed at a competitive disadvantage.
2. how did you get into e-cigarettes?
Number of participants: 322 | Period: March 2-10, 2024 | Source: Shisha-Heaven customer survey via newsletter
Comment
The proportion of people who have switched from tobacco cigarettes to e-cigarettes is 59%.
18% state "other" as the reason for starting to use e-cigarettes. It is likely that these are smokers who use both cigarettes and e-cigarettes.
The proportion of people who were non-smokers and started using e-cigarettes is high at 13.7%. Vapes are suitable as a substitute for tobacco products and should not be consumed by non-smokers.
3. which types of e-cigarettes do you prefer?
(multiple answers possible)
Number of participants: 322 | Period: March 2-10, 2024 | Source: Shisha-Heaven customer survey via newsletter
Comment
The graph shows that more ecological reusable systems are indicated as the preferred type of e-cigarette by more than 50% of respondents. This is an encouraging signal that shows the trend away from disposable to reusable e-cigarettes.
4. which nicotine content do you prefer?
Number of participants: 322 | Period: March 2-10, 2024 | Source: Shisha-Heaven customer survey via newsletter
Comment
As expected, the majority of respondents indicated a preferred nicotine content of 20mg/ml. An impressive 16.1% prefer nicotine-free products and 16.8% prefer moderate-dose e-cigarettes with 10mg/ml.
5. how often do you use e-cigarettes?
Number of participants: 322 | Period: March 2-10, 2024 | Source: Shisha-Heaven customer survey via newsletter
Comment
82.2% of respondents use e-cigarettes daily. Occasional vapers who use vapes several times a week or month together make up 17.8%.
6. how much e-liquid do you consume per day?
Number of participants: 322 | Period: March 2-10, 2024 | Source: Shisha-Heaven customer survey via newsletter
Comment
63.9% of respondents consume 1-2ml of e-liquid per day. This corresponds to half or a whole disposable vape with 600 puffs.
7. for ex-smokers: Has your well-being improved thanks to switching to e-cigarettes?
(multiple answers possible)
Number of participants: 322 | Period: March 2-10, 2024 | Source: Shisha-Heaven customer survey via newsletter
Comment
70.6% of ex-smokers feel fitter or can breathe more freely thanks to switching to e-cigarettes.
8. what are the advantages of e-cigarettes for you?
(multiple answers possible)
Number of participants: 322 | Period: March 2-10, 2024 | Source: Shisha-Heaven customer survey via newsletter
Comment
It is astonishing that only a small percentage see the lower prices of e-cigarettes as an advantage. Much more important seems to be the fact that vapes do not give off a bad smell compared to tobacco cigarettes and offer a variety of flavors.
9. Was sind für dich Nachteile der E-Zigarette?
(multiple answers possible)
Number of participants: 322 | Period: March 2-10, 2024 | Source: Shisha-Heaven customer survey via newsletter
Comment
The biggest disadvantage perceived by the survey participants is that, on balance, more puffs are consumed than with tobacco cigarettes. E-cigarettes can be used indoors without any problems and you don't always have to go outside for "smoke breaks". This can result in a higher number of puffs per day than with tobacco cigarettes.
10. Möchtest du mit dampfen aufhören?
Number of participants: 322 | Period: March 2-10, 2024 | Source: Shisha-Heaven customer survey via newsletter
Comment
72.9% see no reason to stop vaping or see e-cigarettes as the best option. 27.1% want to stop vaping for health reasons or because they want to lead a life free of addiction. All in all, these figures differ fundamentally from surveys of cigarette smokers, where 60 to 80% want to quit, depending on the statistics.
Survey basics
- Number of participants: 322 people
- Participation period: March 2 to 10, 2024
The invitation to participate in the survey was sent by e-mail to customers (German-speaking Switzerland) of the e-cigarette store Shisha Heaven. There were no discounts or other incentives for participating in the survey. Based on the age information and purchase profiles of the participants (products purchased, sales volume), it can be assumed that the survey was completed exclusively by adults and not by minors.
Disclaimer: Publication of survey results of any kind is only permitted with reference to the source and a link (do-follow) to the original survey.
Vape & e-cigarettes
Tobias Schneider is a member of the management team at Shisha Heaven and is responsible for the leading online store's product range. He has been dealing with tobacco substitute products such as e-cigarettes and vapes for years.